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Doing data right: Through people and partnerships

September 10 @ 9:00 am - 5:00 pm


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From social inclusion to ethics, from skills to business, the emerging data economy cuts across many issues that matter to society and industry. Our 2019 conference will bring together key players from business, academia, and the public and charity sectors to get to grips with these complex issues.

Caroline Criado Perez, author of best-selling Invisible Women: Exposing Data Bias in a World Designed for Men, will also deliver a keynote talk and take part in a panel discussion on Women and Data, addressing issues of diversity in jobs and skills.

If you want to find out how businesses are using data to develop and diversify, or how charities are collaborating with researchers to tackle some of society’s most pressing challenges, join us at the University of Edinburgh on Tuesday 10 September.

Our 2019 agenda:

8.30 – Networking over coffee

9.15 – Welcome from the chair
Paul Forrest – Chairman, MBN Solutions

9.20 – Vision for the DDI program
Jarmo Eskelinen– Data-Driven Innovation Programme, University of Edinburgh

Session 1: Adopting and fostering data innovation in industry

9.40 – Using analytics to drive innovation
Elizabeth Hollinger, Agrekko

10.00 – How machine learning can transform the future of retail banking
Ed Broussard, CEO, Mudano

10.20 – Break for coffee

Session 1 continued…

10.50 – Data: Then, Now, and in the Future
Mark Byrne, Accenture Scotland Applied Intelligence Lead

11.10 – Searching for value in the age of data
Firas Khnaisser, Chair, DMA Scotland

11.30 – Panel discussion on session with previous 3 speakers and Ruth Donnelly, The University of Edinburgh & Professor Bruce Whitelaw, The University of Edinburgh

12.15 – Networking Lunch

13.15 – Keynote address
Peter Mathieson, Principal, University of Edinburgh

Session 2 – Women in data

13.20  – Keynote address
Caroline Criado Perez

13.40 – Panel discussion

  • Introduction from Poppy Gerrard-Abbott, PhD Student, The University of Edinburgh
  • Caroline Criado Perez 
  • Catherine Stihler, Open Knowledge Foundation
  • Gillian Hogg, Heriot-Watt University
  • Talat Yaqoob, Equate Scotland

14.25 – The importance of data
Amy Wilson, Head of Census, Statistics and Registration at the National Records of Scotland

Break out session

There will be 4 break out sessions for delegates to attend. There will be the opportunity to attend 2 sessions on:

  1. Design informatics
    An overview of the Centre for Design Informatics and the Creative Informatics project. Highlighting how design researchers and participants are working together with Oxfam, Tesco Bank and the DMA to design experiences and products that explore how social / environmental and economic values are associated with digital transactions.
    Demo: A brief demonstration of the KASH Cups will introduce the principles of associating values with digital transactions.
  2. Research highlights
  3. Smart people make smart places
    Technology is often not the limiting factor in #doingdataright. Getting data to the right people at the right time to make decisions, plan services and work collaboratively is as much, if not more, about people. This session will explore different ways and perspectives on how people and data interact to make Smart Places.

Session 3 – Data for Children Collaborative with UNICEF

15.55 – Panel discussion

  • Stefaan Verhulst, Co-founder GovLab, NYU and Chair of the Data for Children Collaborative with UNICEF
  • Lesley McAra, Director, Edinburgh Futures Institute
  • Lucinda Rivers, Head of UNICEF Scotland
  • Mahmood Adil, Clinical & Public Health Lead, NHS NSS
  • Roger Halliday, Chief Statistician, The Scottish Government

16.40 – Closing remarks
Jarmo Eskelinen– Data-Driven Innovation Programme, University of Edinburgh


With thanks to our 2019 headline sponsor:


Our 2019 Partners



September 10
9:00 am - 5:00 pm


John McIntyre Conference Centre
The University of Edinburgh Pollock Halls, 18 Holyrood Park Rd
Edinburgh, EH16 5AY United Kingdom
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